ONIC didn’t start with a perfect plan.
It started with a simple thought — “Why does everything look the same?” We’re three friends — Prachi Patel, Vatsal Jogiwala, and Veer Jadav — who decided to build something for youngsters who don’t want to blend in. Something different. Something real.
When we started, we had no big budget, no team, and honestly... no guarantee it would work. Just one thing — an obsession to create something unique. People said the market is already full And they were right. But we didn’t want to be just another brand in that crowd.
The Journey
The journey wasn’t smooth. We tried shortcuts — and paid for them. Wrong materials, delayed orders, ignored calls... And when we finally got our first batch, everything was off. Sizes, quality — all wrong. We lost time. We lost money. But more than that, we lost trust.
At that point, we had two choices — quit, or rebuild. We chose to rebuild. This time, we slowed down. We researched, experimented, failed again, and kept going until we found the right people and the right process. But then came another realization — Most brands were doing the same thing. Same oversized fits. Same prints. Same repetition.
The Process & The Promise
So we asked ourselves a simple question: What makes ONIC different? That’s when we decided to combine embroidery with DTF printing — a mix that’s not easy to execute, but creates something truly standout. Even packaging wasn’t perfect. We tried tin boxes — they looked great, but didn’t survive delivery. T-shirts came wrinkled, boxes damaged. Another lesson learned — experience matters as much as the product.
And that’s what ONIC is built on. Not perfection. Not shortcuts. But real learning, real mistakes, and real effort. We’re still growing. Still improving. But one thing stays constant — We’re here to create something different for the ones who are built different.
ONIC is a streetwear brand built for those who stand out. Created from real struggles, learning, and passion, we combine oversized fits, embroidery, and DTF prints to create unique pieces for the one.